The role of Twitter and blogs in lead generation for small and medium businesses

A recent report from HubSpot claims that inbound online marketing attracts more and cheaper leads small and medium businesses.

HubSpot, as you probably know, but for the record, an inbound online marketing platform and company, says that, well, what it does has the potential to double the average monthly leads for smaller and medium level businesses.

A company’s presence on Google as well as its customer base can take a hike if a community of followers is created through twitter and a regular influx of updated content on a blog is guaranteed.

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Social media marketing: all you need is love (I mean voices, ears and stories)

Socialmediamarketingpeople If you don’t have the channels to allow people to connect with you, they will not communicate.

If you don’t look at what people are doing online, listen to what they say, talk to them and touch them, you will not be able to read their digital footprints, smell the digital signals they send out and ultimately go beyond simple social media connections to build valuable relationships and communities.

In social media marketing you need to have an integrated marketing approach, using all your channels and social media ‘voices’ and of course you also need to listen.

Besides those omni-channel, multi-channel or cross-channel marketing ‘voices’ and ‘ears’ you need stories.

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