white papers Archives - Social Email Marketing

Michele Linn’s 5 ways to find the perfect keywords for your B2B content

Here is another great post from Michele Linn. This time, she looks at how to find the keywords for your business-to-business content marketing strategy.

Something easily overlooked in content creation is the importance of keywords. Marketers often think about keywords when optimizing a website for search, but keywords are equally important is for ALL content you create, such as blog posts, white papers, eBooks, press releases, etc.

It’s a great idea to develop a list of keywords that you use consistently throughout all of your content. Of course, this begs the question: how do you know what the right keywords are? As a starting place, consider these five tips.

Social media marketing: all you need is love (I mean voices, ears and stories)

If you don’t have the channels to allow people to connect with you, they will not communicate.

If you don’t look at what people are doing online, listen to what they say, talk to them and touch them, you will not be able to read their digital footprints, smell the digital signals they send out and ultimately go beyond simple social media connections to build valuable relationships and communities.

In social media marketing you need to have an integrated marketing approach, using all your channels and social media ‘voices’ and of course you also need to listen.

Besides those omni-channel, multi-channel or cross-channel marketing ‘voices’ and ‘ears’ you need stories.