Social media tools Archives - Social Email Marketing

Facebook: “Like” is liked but do you like it? I bet Google doesn’t

I’ve been playing around with Facebook’s “I like this” or, if you prefer, “I recommend this” button and have manually implemented it on top of some posts like this one. I also checked out all the other new Social Graph related features that Facebook added.

Indeed, manually, because although the blog platform I use, TypePad, was the first in the “Like” button program, it hasn’t really done spectacular things with it yet but, then again, it's all so new.

You can add a “Like” or "Recommend" button for your blog in general via TypePad, but as far as I can tell, it’s impossible on a post basis, unless you have access to the source code of TypePad.

Nanda Kishore (ShareThis.com): marketers must be able to find, measure and target their influencers

Our contributor Ambal Balakrishnan from Click Documents asked Nanda Kishore, CTO at ShareThis.com to share his views on the key marketing trends in 2010. I guess you know what ShareThis.com is all about. If not, you might want to read this post first. ShareThis is all about…sharing.

Unfortunately many marketers still have to discover that sharing is not only about social media but also about ‘older’ interactive marketing and communication channels like email in which sharable content, sharing tools and social media integration become increasingly important, whether ESPs like it or not. Enough said, read what Nanda Kishore defines as key marketing issues for 2010 below.