Social media marketing in the overall marketing strategy

In a cross-channel and integrated marketing reality, social media marketing is not an isolated marketing strategy. On the contrary: social media marketing is very customer-centric and by definition cross-channel. And it certainly should be part of your overall marketing strategy.

Use all communication channels your business has and let them leverage each other. Social media campaigns mostly start from an integrated and holistic viewpoint with the ‘user’ or customer as the main focus.

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