Social media marketing

Social media: hype or revolution?

Well, this morning (my time) I posted one of Erik Qualman’s YouTube videos. I don’t know if it got you shaking or not. If you missed it, here it is (on social media ROI).

Here is another one from Erik, I always loved (again, because it’s not only valuable but also because it’s simply engaging).

You might have seen this one too. If it’s not the case: watch Erik’s famous ‘Socialnomics: is social media a fad?’ video. This time featuring music by Fatboy Slim. It’s also on the Social Marketing Forum, join and embed your own YouTube favs, if possible related to (social media) marketing 🙂

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What’s the role of social networks in the consumer’s buying decisions?

In the past few months, much has been written about the role of social networking sites in creating brand awareness. Businesses, all over the world, have been made to believe that social networks may go a long way in creating demand for their products and services.

I believe that too. At least, if businesses have the right strategy and a clear focus on what the role of social media is in their overall brand and marketing strategy.

However, the statistics recently found by a survey conducted by the Opinion Research Corp. for ARAnet have a different story to tell. Disclaimer: I did not find the statistics on the web sites of one of these companies but on this blog. 

According to the post, of 14 different sources of information a customer may consider while making a purchase decision, social networks ranked much lower than personal networks (60%), TV broadcasts (40%) and search engines (39%).

If you are thinking that social networks may play a pivotal role as a preferred source of recommendation for products and services with young adults aged 25-34, think again. At least, according to these data.

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