Social media: hype or revolution?

Well, this morning (my time) I posted one of Erik Qualman’s YouTube videos. I don’t know if it got you shaking or not. If you missed it, here it is (on social media ROI).

Here is another one from Erik, I always loved (again, because it’s not only valuable but also because it’s simply engaging).

You might have seen this one too. If it’s not the case: watch Erik’s famous ‘Socialnomics: is social media a fad?’ video. This time featuring music by Fatboy Slim. It’s also on the Social Marketing Forum, join and embed your own YouTube favs, if possible related to (social media) marketing 🙂

Read more

Social media marketing without the buzz

I’ve been talking on this blog about how important it is to look at social media from an overall perspective without focussing too much on (and getting lost in) the media and tactics.

Well, here is another presentation, this time from the people at Ogilvy PR Asia Pacific, that says it all.

It was posted 4 days ago and is called ‘social media basics for executives’ but, for me, it’s social media marketing without the buzz, the fuzz and the hype.

One to go through if you get lost in ‘social media expert’ land again.

Read more