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Social Email Marketing

Top ten features of successful social media marketing and email marketing

Dave Chaffey I am very pleased to introduce you to a new contributor to this blog. If you have been in the Internet marketing industry for some time, an introduction should not be really necessary though. 

Because Dr. Dave Chaffey is author of Total Email Marketing – a book that pre-dates the widespread use of social media marketing.

He likes sharing updates on best practice and the latest developments in “all Internet marketing channels” and you can follow him on Twitter here.

Here is his first post.

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Categories Email marketing, Social media marketing Tags Dr. Dave Chaffey, email marketing, Facebook, social media marketing, subject line, Total Email Marketing, Twitter

Five unconventional search engine traffic sources using social media and communities

As an online marketer, it is essential to be able to think on your feet to avoid falling behind. In this incredibly competitive industry, uncreative solutions quickly end up growing saturated, and saturated markets become havens for spam, inflated pricing, and low quality traffic.

There is a reason for the ever-frequent failure of PPC campaigns and SEO efforts: they are too popular and competitive for most online marketers.

However, there are still some traffic assets out there that are both inexpensive, sometimes even free, and unsaturated.

These five search-based traffic sources appear in all major search engines (Google, Yahoo, and Bing).

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Categories Social email marketing Tags Bing, communities, contextual traffic, failure of PPC campaigns, Forum topics, Google, Google Image Search, Google Newsgroups, image tagging, on-page content, page authority, Popular tweets, PPC campaigns, search engines, search-based traffic sources, SEO efforts, social media, traffic generation, traffic platforms, Tumblr Updates, Yahoo, Yahoo Answers, YouTube videos
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