I am very pleased to introduce you to a new contributor to this blog. If you have been in the Internet marketing industry for some time, an introduction should not be really necessary though.
Because Dr. Dave Chaffey is author of Total Email Marketing – a book that pre-dates the widespread use of social media marketing.
He likes sharing updates on best practice and the latest developments in “all Internet marketing channels” and you can follow him on Twitter here.
Here is his first post.
Websites, blogs, Facebook, Twitter, mobile media, etc.: since many years now marketers are confronted with more and more media and communication channels and a complete change in the way people communicate and buy.
Where are the days that a good sales letter, an event and/or a few TV spots were enough to reach (potential) customers, fill the sales pipeline and create awareness?
Nowadays, reaching the right people (‘target groups’) on the right moment and using the right tools is a challenge for many marketers. On top of that it’s not (only) about reach anymore, it’s about conversations and dialogues.