15 conversion killers (and what to do about them)


Conversionmarketing Earlier this week, Dave Chaffey, posted a slideshare presentation on his excellent blog (bookmark it, really, it offers hands-on tips and insights regarding all areas of interactive marketing and probably deserves more attention than the posts I often bother you with).

The presentation is by the people of Conversion Rate Experts and sums up 15 conversion killers and the remedies. Something every email marketer, usability expert and many others will like to watch and learn from.

You might know many of them already but it’s a good reminder. My favourite one? “I don’t trust you”.

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Watch out YouTube: Truveo search app helps Facebook becoming a hub for online video viewing

Online video


An increasing number of marketers and, obviously, also search engine marketers are discovering the possibilities of online video. With YouTube videos showing up in Google’s search results and the increasing importance of social networks for SEO purposes, online video is yet another way to “UnGoogle your online marketing” a bit, as TopRank recently called it.

By the way: I recently found the just mentioned post via an excellent article about the MayDay update by Dr. Dave Chaffey who thoroughly tested the impact of Google’s MayDay update, using Google Analytics.

Back to online video.

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