15 conversion killers (and what to do about them)


Conversionmarketing Earlier this week, Dave Chaffey, posted a slideshare presentation on his excellent blog (bookmark it, really, it offers hands-on tips and insights regarding all areas of interactive marketing and probably deserves more attention than the posts I often bother you with).

The presentation is by the people of Conversion Rate Experts and sums up 15 conversion killers and the remedies. Something every email marketer, usability expert and many others will like to watch and learn from.

You might know many of them already but it’s a good reminder. My favourite one? “I don’t trust you”.

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Why user-generated reviews matter in online retail

 

Earlier this month, eMarketer wrote about a study conducted by The e-tailing group and Power Reviews that again underlined the fact that a big chunk of Internet users research online before making any type of purchase.

They hold the opinion that conducting their own research online saves their time and makes them confident about their purchases. You probably knew that. Confidence, peer-to-peer, user reviews, influence, social media, trust, online media and information gathering prior to actual purchase are closely related.

The study also found that the sites of retailers play a critical role in the research phase of the buying journey of “consumers”. Now, isn’t that great news?

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