Websites, blogs, Facebook, Twitter, mobile media, etc.: since many years now marketers are confronted with more and more media and communication channels and a complete change in the way people communicate and buy.
Where are the days that a good sales letter, an event and/or a few TV spots were enough to reach (potential) customers, fill the sales pipeline and create awareness?
Nowadays, reaching the right people (‘target groups’) on the right moment and using the right tools is a challenge for many marketers. On top of that it’s not (only) about reach anymore, it’s about conversations and dialogues.