A few weeks ago, MediaPost wrote about a new “University of Media” study, conducted by Mindshare’s Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer.
The study found that an average US college student has exactly 87 email contacts, 146 cell phone contacts, and 438 friends on social networks.
The study aimed at finding out the consumer behavior and media exposure among college students aged between 18 and 24.
Radian6 has recently rolled out some new features to make it easier for its users to dive into the data in its platform.
Feature 1: The Topic Profile QuickStart Tool
This new tool is particularly designed for the new users of Radian6. It enables users to create new topic profiles quickly without many hassles and set up a Radian6 dashboard.
QuickStart tool features a series of guiding prompts to help a new user with little or no technical knowledge set up topic profile and get their monitoring faster and easier. Users can easily group their keywords by brand, competitor or industry. Auto-configuration of sentiment settings around the user’s brand is also easier now.