Online video viewership grows and ad revenue with it

Video Research from Parks Associates has revealed that this year U.S. online video ad revenue is all set to exceed the $1.3 billion mark.

The report attributes this to a continuing growth in online video viewership and targeting possibilities that enable advertisers to target viewers based on both preferences and viewing history.

Parks also found that younger consumers are far more receptive to targeted ads, "creating openings for cross-platform ads and other opportunities for advertisers". 

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