Will social media kill our sex life?

I just got a newsletter from MediaPost in my inbox. The main story was titled “Survey: 7% of Social Network Users Would Look at Messages During Sex”.

It made me smile and reminded me of my days as a publisher. Of course, the people at MediaPost are publishers, and I guess they know that a headline containing the word sex usually gets some more eyeballs. So I took it a step further and titled this post ‘Will social media kill our sex life?”.

I bet some readers of this post will read this because they worry (“what, no more sex because my partner is on Facebook all day, tomorrow I throw out my computer”) and, yes, some visitors will probably come via Google after having typed in a phrase like “how to use social media to find a sex partner”.

OK, enough fun. What the article in MediaPost is really tackling is the issue of how addictive social media can be. And that’s no fun.

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The social sphere of students: college kids can reach 671 consumers

A few weeks ago, MediaPost wrote about a new “University of Media” study, conducted by Mindshare’s Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer.

The study found that an average US college student has exactly 87 email contacts, 146 cell phone contacts, and 438 friends on social networks.

The study aimed at finding out the consumer behavior and media exposure among college students aged between 18 and 24.

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