Are you ready to defend your social media spend?

Mark Price I have the pleasure to introduce you to yet another contributor. His name is Mark Price and he is Managing Partner at M Squared Group.

Mark is a leader, writer, speaker and consultant on how to increase revenue by retaining and growing best customers by improving their experience. Mark also blogs on Cultivating Your Customers.

In his first post, Mark focuses on the question how you can support your social media spending to the CFO? An excellent read about an issue many marketers struggle with!

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Email industry news: Australian Interspire chooses Port25’s PowerMTA

Interspire, a Sydney-based software company that developed an email marketing and autoresponder software, has selected PowerMTA, the email messaging infrastructure solution of Port 25 Solutions.

Interspire, that also has offices in London (UK) and in Austin (US), will use the PowerMTA Message Transfer Agent to “efficiently manage an ever-increasing email workload generated by its BigResponse email marketing service”, to quote the press release.

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