Social media marketing affects more than just marketing

Businesses are increasingly using social media networks for communication and advertising. So it makes much sense for businesses to integrate social media marketing into their normal advertising scheme. 

The social media marketing reality is not only entering areas such as email marketing but also PR, CRM, etc.

Many ESPs and CRM vendors have already included social media marketing integration. Many SaaS CRM systems, for instance, enable you to see the Twitter updates, Facebook updates, LinkedIn updates, etc. of your customers.

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Email marketing tips: make sure your first URLs and call to action are visible without scrolling

In offline direct mail the call to action often comes at the end of the first paragraphs or even
at the end of the letter. In email marketing this is completely out of the question.


Place your call to action at the very beginning of your message, preferably in the first lines.
If recipients must scroll down to find out the reason for your email, many of them will not take the effort and thus never see your CTA.


A link that is visible without scrolling provides a higher click-through rate for your email marketing campaigns. With a clickable URL and call to action in the beginning of your email, the recipient immediately knows what to expect and he has the opportunity to accept or refuse it right away. If he wants more information he will scroll down.