Reminder: don’t ignore feedback

Here is a reminder for email marketers and social media marketers, well in fact for all marketers. Why do I repeat it? Because it’s so crucial as something that happened today proved once again.

It’s simple but so often overlooked: listen to your customers, fans, recipients, whatever!
People care about how businesses treat them, they respect brands who help them, and they come back to businesses who listen to them.

Remember, in a social media marketing and word of mouth world, one happy customer could double in seconds.

Some thoughts on timing problems in email marketing

Many email marketers struggle with timing problems: getting their timing for emails wrong.
This corresponds to frequency in some ways, but also in urgency.

If you send urgent emails every single day, buyers tend to glaze over the material.

If, however, you offer specials too infrequently and don’t capitalize on leads, you stand to profit less.

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