Reputation management technology: 2009 and 2010

Dave Chaffey, a renowned email marketing (as I write this, his book ‘Total E-mail Marketing’ is staring me in the face and he wrote many other books since), online brand reputation and social marketing blogger and expert, has created with some help a defining post on not only online brand reputation management but the tools you can use today to get started.

With help from a study by Michael Brewer of Clerestorey, Chaffey recently posted a comprehensive directory of the leading tools to support businesses in this highly important niche field. It goes over where we were in 2009, and where we’re going to be in the  year 2010 and beyond.

So what are the tools you need to know about? You may want to look to the study itself, found HERE, and see for yourself.  Here a quick breakdown.

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Understanding the connection between social media and Internet branding

Social media communication strategies are used by all types of companies (from one-person home businesses to multinational corporations).

The main goal of social media communication is consumer outreach, but an underlying concern is finding a way to woo fickle consumers with a believable brand.

Through the use of social media, companies add another layer of marketing to existing online marketing techniques.

Some companies also use social media marketing (SMM) as their first attempt at creating an Internet brand. Both types of companies use consumer trends from online marketing research to identify what consumers want.

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