Creative ways to get internal support for social media

Many companies are interested in not only knowing how social media marketing can help them, but also on how to create departmental support for the programs.

What’s the best way to add social media to your 2010 budget over other marketing programs?

The best way, as defined in an article on Social Media Today by social media marketer Matt Rhodes, “is to associate the business needs to the social media proposition”.

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Understanding the connection between social media and Internet branding

Social media communication strategies are used by all types of companies (from one-person home businesses to multinational corporations).

The main goal of social media communication is consumer outreach, but an underlying concern is finding a way to woo fickle consumers with a believable brand.

Through the use of social media, companies add another layer of marketing to existing online marketing techniques.

Some companies also use social media marketing (SMM) as their first attempt at creating an Internet brand. Both types of companies use consumer trends from online marketing research to identify what consumers want.

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