Social Email Marketing

Using video in email marketing: possibilities and challenges

Studies, mainly by ESPs, have shown that using video in email marketing might have a positive impact on conversion and recipient engagement. I have discussed some possibilities for email marketers to integrate video in their campaigns earlier.

In this post, I look at the issue from all possible viewpoints, with additional input from the people at Gold Lasso.

Considering that billions of videos are viewed online every single month, it’s no surprise that marketers and retailers are eager to incorporate video into their email marketing campaigns.

Does social media drive leads and sales?

Contributor Ambal Balakrishan of Click Documents has this interesting series of posts, called ClickInsights, in which she asks B2B marketers to share their opinions about specific topics for her blog.

I like this approach and Ambal often contributes by sharing posts with us but this time I decided to pick and highlight some individual interviews Ambal did when writing one of her ClickInsights posts. Some of them date back from a while, but they haven’t lost their value.

In this post, I share the view of M. H. (Mac) McIntosh, one of North America’s top B2B marketing consultants and an expert on the subject of using marketing to generate leads and drive sales, on social media marketing in business-to business. By the way, you can download a free eBook by Mac, called ‘Lead Generation Tactics: A Recipe for Success’, here.