Using video in email marketing: possibilities and challenges

Email Studies, mainly by ESPs, have shown that using video in email marketing might have a positive impact on conversion and recipient engagement. I have discussed some possibilities for email marketers to integrate video in their campaigns earlier.

In this post, I look at the issue from all possible viewpoints, with additional input from the people at Gold Lasso.

Considering that billions of videos are viewed online every single month, it’s no surprise that marketers and retailers are eager to incorporate video into their email marketing campaigns.

Read more