Using video in email marketing: possibilities and challenges

Email Studies, mainly by ESPs, have shown that using video in email marketing might have a positive impact on conversion and recipient engagement. I have discussed some possibilities for email marketers to integrate video in their campaigns earlier.

In this post, I look at the issue from all possible viewpoints, with additional input from the people at Gold Lasso.

Considering that billions of videos are viewed online every single month, it’s no surprise that marketers and retailers are eager to incorporate video into their email marketing campaigns.

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Another ESP goes for the combination of email marketing and video

Last week, at MarketingSherpa’s Email Summit ’10, ESP iPost announced a partnership with rich media developer Flimp Media.

The purpose of the partnership: offering email marketers a “metrics-driven video email messaging solution”.

This makes iPost, a company that also offers predictive analytics, the fourth (or fifth, lost track) email marketing service provider that comes with a combination of email and video since I launched this blog in December last year.

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