Last week, at MarketingSherpa’s Email Summit ’10, ESP iPost announced a partnership with rich media developer Flimp Media.
The purpose of the partnership: offering email marketers a “metrics-driven video email messaging solution”.
This makes iPost, a company that also offers predictive analytics, the fourth (or fifth, lost track) email marketing service provider that comes with a combination of email and video since I launched this blog in December last year.
Flimp Media has developed a video landing page solution. The Flimp platform allows, and now I quote from the press release, “email marketers to create audiovisual landing pages and video emails that automatically track and report detailed viewer engagement and response data by individual email address in a single reporting dashboard”.
By integrating the Flimp platform, iPost’s Mailing Manager, iPost’s Autotarget and Google Analytics, email marketers can use video and track it by individual email address.
In the press release both companies stress that this enables email marketers “to generate much higher engagement and response rates”.
That’s what the other ESPs claimed too, remember the findings of GetResponse.
Some related posts:
– Email marketing and video: should you use video in email and how?
– Video emails increase click-through rates
– MarketingSherpa’s Email Summit ’10: integration of email, social media, mobile, video, etc.
– Social media and email integration: the facts and data
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