Another ESP goes for the combination of email marketing and video

Last week, at MarketingSherpa’s Email Summit ’10, ESP iPost announced a partnership with rich media developer Flimp Media.

The purpose of the partnership: offering email marketers a “metrics-driven video email messaging solution”.

This makes iPost, a company that also offers predictive analytics, the fourth (or fifth, lost track) email marketing service provider that comes with a combination of email and video since I launched this blog in December last year.

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MarketingSherpa’s Email Summit ’10: integration of email, social media, mobile, video, etc.

Well, here it is: the last post about MarketingSherpa’s Email Summit '10 in Miami. The last day of the event there was quite some social email marketing going on.

Our guest blogger from Emailgarage, whom I thank for his ongoing coverage of the event, says that, especially in the afternoon, there were some great cases on how to use social media in your email marketing strategy, one of the main topics this blog covers.

It seemed that the cases were all about integration: social media and email but also mobile (SMS) and email, video and email (which seems to be the next hot topic, given the number of initiatives, in email marketing), etc.

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