Social Email Marketing

PR expert Sarah Evans on social media marketing: “emerging media is about two-way communication”

Last week, contributor Chris Hall, who blogs on CowBell and is one of the administrators of the Social Marketing Forum and its Facebook page, interviewed Sarah Evans.

Sarah is a public relations and new media consultant, working with many non profit, social good and technology companies.

A self-described “social media freak,” Sarah initiated and moderates #journchat, the weekly live chat between PR professionals, journalists and bloggers on Twitter.

She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz.

A busy bee, if you ask me. Below you can read the full interview.

Mobile platforms and your email marketing campaign

End of last week, new data showed that an increasing number of consumers is switching to smartphones.

Other mobile platforms (netbooks, tablets, Mobile Internet Devices, hybrids and what not), are also conquering the hearts and wallets of bith business users and consumers.

Of all business email communication, almost 40% is checked, read, and replied to using a mobile device.