Social media policies: the Coca-Cola example

With a presence in 206 countries, drafting a social media policy must be a challenge for a company like Coca-Cola.

By the way, Coca-Cola does not call it ‘a policy’ but ‘social media principles’ and recently replaced older guidelines by new ones that fit on 3 pages.

There are principles about what the company as a whole is committed to do in the social media space (transparency, disclosure etc.), principles for official spokes persons who have to go through a social media certification program and  principles for employees who are not official spokes people.

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