The world of email marketing has changed dramatically during the course of the last decade.
The main catalyst of the change has been remarkable advances in technology and the channels available for communication to our target audiences. Technology keeps getting better, faster, and more reliable.
As marketers harness the power of one outlet, it is replaced by one that is more powerful and more effective.
Another factor contributing to the change in email marketing is the audience’s reaction and response to a marketer’s message as the industry shifts toward bigger (or in some cases smaller), better, and faster communication channels.