Movie marketing: impossible without YouTube?

Earlier this week, AdvertisingAge posted an interesting article regarding the important role YouTube today plays in the movie marketing business.

Like other businesses, entertainment business too relies on effective marketing to reach a wider audience base. With numerous films being released worldwide, it is important to create curiosity for the film in the minds of the audience. Google’s video site – YouTube is now helping them in this endeavor.

Some thoughts.

Read more