This month, Silverpop got quite some news coverage with data regarding the use of email marketing by B2B and B2C marketers. More specifically: what are the similarities and differences between both “types” of companies regarding email marketing?
This coverage came after the company announced the launch of a new platform that combines Silverpop’s email marketing tools with its marketing automation and lead management apps.
CEO Bill Nussey commented on the launch by saying “ I felt that the solutions supporting BtoC and BtoB marketers should come together into a single, scalable platform that makes the unique tools of each marketing discipline available to all”.
Time for those data about email marketing in B2B and B2C, coming from a Silverpop poll.