Business intelligence practitioners doubting the value of social media data: the debate is open

Sorry for the long title. Remember that earlier this week I posted about a report, conducted by BI solutions provider Kognitio and Baseline Consulting, that many business intelligence practitioners seem to be unsure how social media can benefit them (if not, read this first). 

At the end of the post I called upon BI practitioners to share their thoughts. 

As a matter of fact, two did. Their view and input are very relevant and interesting, so I decided to share it via a follow-up post. Here’s what they think.

Read more