Business intelligence practitioners doubting the value of social media data: the debate is open

Sorry for the long title. Remember that earlier this week I posted about a report, conducted by BI solutions provider Kognitio and Baseline Consulting, that many business intelligence practitioners seem to be unsure how social media can benefit them (if not, read this first). 

At the end of the post I called upon BI practitioners to share their thoughts. 

As a matter of fact, two did. Their view and input are very relevant and interesting, so I decided to share it via a follow-up post. Here’s what they think.

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Do social media data have value for business intelligence purposes?

According to a worldwide survey, conducted by BI solutions provider Kognitio and Baseline Consulting, many business intelligence practitioners seem to be unsure how social media can benefit them.

This is strange since business intelligence is all about using data about customers, other corporate data, market trends, data about competitors and much more to have a global view and dashboards that enable businesses to take the right decisions.

If you ask me, social media are perfect to have more customer data, market trends and data about competitors. But that’s me. 

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