Do social media data have value for business intelligence purposes?

According to a worldwide survey, conducted by BI solutions provider Kognitio and Baseline Consulting, many business intelligence practitioners seem to be unsure how social media can benefit them.

This is strange since business intelligence is all about using data about customers, other corporate data, market trends, data about competitors and much more to have a global view and dashboards that enable businesses to take the right decisions.

If you ask me, social media are perfect to have more customer data, market trends and data about competitors. But that’s me. 

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