How people engage with ads on Facebook

Facebook social network

The people of Danish social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, look at the ways people engage with advertising on the king of social networks, Facebook. Several studies were recently unveiled and here is a nice overview of one of them, heatmaps included!

A recent study shows that advertising on the Facebook platform works. People read the page updates and are likely to notice the targeted ads as well. This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue.

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Do social media data have value for business intelligence purposes?

According to a worldwide survey, conducted by BI solutions provider Kognitio and Baseline Consulting, many business intelligence practitioners seem to be unsure how social media can benefit them.

This is strange since business intelligence is all about using data about customers, other corporate data, market trends, data about competitors and much more to have a global view and dashboards that enable businesses to take the right decisions.

If you ask me, social media are perfect to have more customer data, market trends and data about competitors. But that’s me. 

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