How people engage with ads on Facebook

Facebook social network

The people of Danish social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, look at the ways people engage with advertising on the king of social networks, Facebook. Several studies were recently unveiled and here is a nice overview of one of them, heatmaps included!

A recent study shows that advertising on the Facebook platform works. People read the page updates and are likely to notice the targeted ads as well. This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue.

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Facebook and Nielsen report: “advertisers can’t buy earned media”

Nielsen facebook advertising campaign report 2010Facebook and Nielsen published a joint report, called Advertising Effectiveness: Understanding the Value of a Social Media Impression”.

Both companies want to answer the “need for guidance when it comes to measuring the value of social media advertising” that they have heard from “countless brand marketers”.

The joint report shows some first results of an analysis of survey data from over 800,000 Facebook users and how they responded to over 125 ad campaigns (from 70 brand advertisers) on the king of social networks.

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