How people engage with ads on Facebook

Facebook social network

The people of Danish social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, look at the ways people engage with advertising on the king of social networks, Facebook. Several studies were recently unveiled and here is a nice overview of one of them, heatmaps included!

A recent study shows that advertising on the Facebook platform works. People read the page updates and are likely to notice the targeted ads as well. This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue.

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Last week’s most visited online property in the US: Facebook (but what do eyeballs mean?)

Heather Dougherty, Director, Research at Hitwise (Experian), yesterday posted a graph on the company’s blog, showing that for the week ending March 13, Facebook was the most visited web property in the US.

Yes, I know it’s from yesterday but, hey, I’m not Mashable. It’s interesting to see these evolutions. Remember yesterday’s post by Anne Herngaard.

It’s not the first time the king of social networks beats Google from a traffic perspective.

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