How people engage with ads on Facebook

Facebook social network

The people of Danish social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, look at the ways people engage with advertising on the king of social networks, Facebook. Several studies were recently unveiled and here is a nice overview of one of them, heatmaps included!

A recent study shows that advertising on the Facebook platform works. People read the page updates and are likely to notice the targeted ads as well. This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue.

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Examples of B2B companies successfully using social media marketing

Jonas Klit Nielsen and his team at Mindjumpers have created a short but nice interesting slideshare again. And you can contribute to it.

They have been looking at how some B2B companies are using or have used social media marketing.

There are some examples you have probably heard of before and some examples that might be new to you.

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