Facebook and Nielsen report: “advertisers can’t buy earned media”

Nielsen facebook advertising campaign report 2010Facebook and Nielsen published a joint report, called Advertising Effectiveness: Understanding the Value of a Social Media Impression”.

Both companies want to answer the “need for guidance when it comes to measuring the value of social media advertising” that they have heard from “countless brand marketers”.

The joint report shows some first results of an analysis of survey data from over 800,000 Facebook users and how they responded to over 125 ad campaigns (from 70 brand advertisers) on the king of social networks.

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