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Promoting social media through email: why should anyone follow or like you?

Remy_Bergsma  I’m glad to introduce you to a new contributor. If you’re an email marketer, you probably have come across some of his posts already: join me in welcoming Remy Bergsma.

In his first post for this blog, Remy confronts us with a very relevant issue regarding the use of social media in email marketing. I bet it will make you think… 

The usage of links to sharing content on social media channels has grown explosively in the past months: more and more ESPs are adding functionality to their software to let subscribers share many types of content on social networks.

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Categories Social email marketing Tags 'follow us on Twitter, become a fan on Facebook, Blinker, communicating, content on social networks, email marketer, engage, ESPs, like, Remy Bergsma, social media in email marketing, YouTube

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