Digg, Reddit and other news bookmarking sites are not only about traffic

For many marketers, the front pages of major social (news) bookmarking websites have often been seen as the holy grail of online authority and marketing potential.

Offering hundreds of thousands of page views, a true tidal wave of online exposure and word of mouth marketing power, and the flexibility required to generate thousands of online subscribers, the front page has become the top goal for many online marketers.

The only problem is that the reality is not quite as rosy as the rumors.

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