The ROI of email marketing: some data (and a request for more data)

I wonder how many email marketers are really able to determine the return on investment of their activities and how they’re doing it in this social email marketing day and age. I’ve tackled the topic several times, talked about it with some people, but I’m curious how you, dear email marketer, do it.

So if you combine social media and email marketing, feel free to share your insights.
When you ask marketers, many still say that email has a high ROI.

However, it’s not the champion of ROI.

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