Integrating web analytics data into email databases: still a challenge

In an ongoing email marketing survey, I get to look in now and then, one of the findings is that many of the surveyed email marketers want to invest in a better integration of email marketing and web analytics.

It seems that the survey will have it right if we look at the Alterian survey I posted about yesterday. 

Alterian’s survey went further to “explore the extent to which organizations integrate marketing technologies across their organization”. 

And what do I read? 

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