Rick Liebling: it’s time to look at Consumer ROI and collaborate with consumers

RickLiebling The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. It’s time to collaborate with consumers to make goods and services better and more relevant.

Contributor Ambal Balakrishnan interviewed Rick Liebling, Global Director of Client Management at marketing communications agency Taylor and blogger at Eyecube about his marketing trends and predictions for this year.

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