Skip to content

Social Email Marketing

content filters

Social email marketing, engagement and deliverability

E-mail marketers use various metrics to assess the impact of their campaigns. Some of these metrics, like the ‘open rate’ (the number of opened emails), are focused on the effectiveness of the e-mails themselves. 

Others, such as conversion and metrics that look at the impact of email marketing on the business, aim to show the contribution of email marketing to the bottom line. An example: the average order value per subscriber in case the mailing is intended to generate sales. 

The last type of metrics and KPI’s require integration with other measurement systems such as web analytics applications. However, they are crucial because ultimately the aim of marketing is sales. 

Read more

Categories Email marketing Tags Bill Nussey, content filters, deliverability, engagement marketing, ISP, Silverpop, social email marketing, spamfilters

On our new site

  • Digital transformation
  • Industry 4.0
  • Internet of Things
  • Big data
  • Customer experience
  • Customer-centricity
  • Content marketing
  • Digital transformation strategy
  • Edge computing
  • Cloud computing
  • Building information modeling
  • Artificial intelligence
  • Information management
  • Marketing technology
  • Email marketing
  • Blockchain technology
  • Data lakes
  • Storytelling
  • RPA
  • Additive manufacturing
  • Smart buildings
  • DIKW model
  • BMS systems
  • NB-IoT
  • Smart cities
  • IoT platforms
  • Digital business
  • Cybersecurity
  • LoRa
  • Personal data
  • Smart factory
  • Digitization and digitalization
  • Smart home
  • Attack surface management
  • Retail
  • LPWA
  • Predictive maintenance
  • Search engine optimization
  • IoT technology
  • Data breach
  • Hybrid work
  • Digital twins
  • Smart office
  • Marketing automation
  • Customer data platforms
© 2023 Social Email Marketing • Powered by i-SCOOP - Poortcentrum