Several years ago I talked to some consumer research companies like Synovate and GfK regarding the impact of social media on the way they conduct surveys, work with panels, etc.
I’m going to post about some cases later. There are some research firms out there doing great stuff with Twitter, collaboration tools, social media, etc. And Forrester Research has been talking about Market Research online communities or MROCs since ages (time I update my reading on this, since I haven’t followed it for two years now).
Anyway, in this post I’ll talk about the way research companies are using, well, let’s call it Web 2.0.