There is always room for improvement in even the most optimized and efficient email marketing campaigns.
From edited body messages to different marketing tactics, email marketing is a progressive and ever-changing phenomenon.
If you are satisfied with your email marketing success but want that little bit more from your subscriber list, here are some general tips.
Most businesses today use email marketing. I remember the days that I gave presentations to companies to persuade them to start with email marketing. For younger marketers email marketing might sound like a ‘natural thing’ but I can assure you that it took a long time and much effort to get companies using it.
Yesterday, while backing up some files, I found back some texts, I wrote ages ago to explain the advantages of email marketing to marketers that didn’t use it yet.
I decided to adapt them a bit (including some of the things we have learned about the integration of social media and email) and post them here.