Email marketing: have the benefits changed and how?

Most businesses today use email marketing. I remember the days that I gave presentations to companies to persuade them to start with email marketing. For younger marketers email marketing might sound like a ‘natural thing’ but I can assure you that it took a long time and much effort to get companies using it.

Yesterday, while backing up some files, I found back some texts, I wrote ages ago to explain the advantages of email marketing to marketers that didn’t use it yet. 

I decided to adapt them a bit (including some of the things we have learned about the integration of social media and email) and post them here. 

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The role of email marketing in the social media day and age (part 1 of 2)

Email marketing is a form of marketing. Marketing is a global and holistic strategy with one final goal: generate revenues. There are many ways of achieving this goal, from direct marketing to branding.

Email marketing is a part of a global marketing strategy. Social media marketing too. Customers are increasingly online. They decide when, where and how they want to connect. And why: to gain information, buy, complain, talk, comment, interact, etc.

Marketing should strive to get a global view on the customer by tracking all online and offline interactions. The goal is to create customer satisfaction.

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