Email marketing: socialized subject lines will reduce spam complaints

Fred Tabsharani As outlined in my previous post, “Why Email must Reverse Engineer Social Now”, future engagement metrics and delivery patterns will be based on how subscribers’ social networks interact with a given brand.  

Disclaimer: The strategies outlined below are congruent and/or complementary with advanced “opt-in” best practices. 

It is safe to say that behavioral targeted messaging may not achieve the same level of granular social activity that a contemporary preference center would.

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The role of email marketing in the social media day and age (part 1 of 2)

Email marketing is a form of marketing. Marketing is a global and holistic strategy with one final goal: generate revenues. There are many ways of achieving this goal, from direct marketing to branding.

Email marketing is a part of a global marketing strategy. Social media marketing too. Customers are increasingly online. They decide when, where and how they want to connect. And why: to gain information, buy, complain, talk, comment, interact, etc.

Marketing should strive to get a global view on the customer by tracking all online and offline interactions. The goal is to create customer satisfaction.

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