Email marketing: socialized subject lines will reduce spam complaints

Fred Tabsharani As outlined in my previous post, “Why Email must Reverse Engineer Social Now”, future engagement metrics and delivery patterns will be based on how subscribers’ social networks interact with a given brand.  

Disclaimer: The strategies outlined below are congruent and/or complementary with advanced “opt-in” best practices. 

It is safe to say that behavioral targeted messaging may not achieve the same level of granular social activity that a contemporary preference center would.

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