Many television advertisements are not effective (and I will not discuss the effectiveness of TV ads in general, they exist). They often fail to capture attention and are generally poor at engaging viewers.
Other television advertisements are very effective. They draw in viewers and even convert them to customers. Why the big difference? Simple. Because some advertisements connect and others do not.
Online videos are remarkably similar. For businesses they can be effective marketing tools but they can suffer from the same issues that often plague ineffective TV advertisements.
If you want your online video to remain effective, inspiring, and cause for real customer engagement, these tips might help you get there.