email Archives - Social Email Marketing

How to reach that network: make it shareworthy

The classic mail-a-friend usage has been declining for a while and now with the new options to share to/on social networks it is all but gone. Yet the new kid on the block (comparatively), which is social media, has left quite some marketers baffled: if it’s so great, why is their content not shared?

They are taking all the measuring and tracking steps possible to make sure no part of the communication chain is missed, but to say the sharing is in the top range of all clickthroughs, no sir. Why is it then that it’s not that loved by subscribers?

Email marketing in the social media age: it’s all about engagement and the recipient

Epsilon‘s Hayden Saunders posted an interesting piece about bringing email marketing in the social age on the Email Insitute blog a while ago. As you know a topic we have been covering since ages so we’re glad we can post it here for you.

Social media has created a huge buzz in recent years and many consider it the future of marketing. While there’s no doubt that its popularity has altered the media landscape, a report (Equation Research: 2009 Marketing Industry Trends Report) found that 37% of companies avoid social media because they don’t know enough about it.

While there’s enough potential for email marketers to curry favour among these detractors, specialist providers recognise the benefit of integrating email and social media, and are leveraging the opportunity to bridge customer understanding of social media platforms.